{"id":139148,"date":"2014-06-10T00:32:54","date_gmt":"2014-06-09T23:32:54","guid":{"rendered":"https:\/\/2014.manchester.wordcamp.org\/?post_type=wcb_session&#038;p=139148"},"modified":"2014-06-25T17:52:58","modified_gmt":"2014-06-25T16:52:58","slug":"easy-lazy-wordpress-seo","status":"publish","type":"wcb_session","link":"https:\/\/manchester.wordcamp.org\/2014\/session\/easy-lazy-wordpress-seo\/","title":{"rendered":"Easy, Lazy WordPress SEO"},"content":{"rendered":"<p>Between WordPress development, content production, editing, publishing and keeping your plugins and themes in order you&#8217;ve already got enough on your plate.<\/p>\n<p>This presentation will focus on how to optimize your WordPress site for search without adding another full time task to your schedule.<\/p>\n<p>We\u2019ll take a beginner-friendly look at how to optimize your site, your content and manage the off page factors that all impact where you show up in the search ratings.<\/p>\n<p>We\u2019ll also look at the fundamentals of how search engines rank content to lend a better understanding of how these optimization processes work. In the interests of keeping costs down we\u2019ll take a quick tour through free tools you can use as you optimize your sites.<\/p>\n<p>The session will also touch on some of the dangers of getting carried away with your SEO, touching on Google penalties and how best to avoid them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Between WordPress development, content production, editing, publishing and keeping your plugins and themes in order you&#8217;ve already got enough on your plate. This presentation will focus on how to optimize your WordPress site for search without adding another full time task to your schedule. We\u2019ll take a beginner-friendly look at how to optimize your site, &hellip; <a href=\"https:\/\/manchester.wordcamp.org\/2014\/session\/easy-lazy-wordpress-seo\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Easy, Lazy WordPress SEO<\/span> <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6699784,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1403943300,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[139095],"footnotes":""},"session_track":[106],"session_category":[],"class_list":["post-139148","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-general"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"28\/06\/2014","time":"09:15"},"session_speakers":[{"id":"139095","slug":"jessica-rose","name":"Jessica Rose","link":"https:\/\/manchester.wordcamp.org\/2014\/speaker\/jessica-rose\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/139148","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/6699784"}],"version-history":[{"count":3,"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/139148\/revisions"}],"predecessor-version":[{"id":139181,"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/139148\/revisions\/139181"}],"speakers":[{"embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/139095"}],"wp:attachment":[{"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=139148"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=139148"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=139148"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}