{"id":708,"date":"2015-09-22T10:46:45","date_gmt":"2015-09-22T10:46:45","guid":{"rendered":"https:\/\/2015.manchester.wordcamp.org\/?post_type=wcb_session&#038;p=708"},"modified":"2016-08-15T16:05:35","modified_gmt":"2016-08-15T16:05:35","slug":"developing-your-content-strategy-2","status":"publish","type":"wcb_session","link":"https:\/\/manchester.wordcamp.org\/2015\/session\/developing-your-content-strategy-2\/","title":{"rendered":"Developing your Content Strategy."},"content":{"rendered":"<p>So you&#8217;ve got a blog, chosen a great-looking theme, added some plug-ins. Now you &#8220;just&#8221; need to write some content that people are going to want to read and share with their network. That means having a content strategy. It doesn&#8217;t have to be complicated but you need to think about that strategy every time you sit down to write a blog post. I&#8217;ll be drawing on journalistic skills to help you devise your own content strategy including:- &#8211; Deciding what to write about. And when. And where. And how. &#8211; Making it easier for people to find your content. &#8211; Engaging with your target audience<\/p>\n<div class=\"jetpack-video-wrapper\"><iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='660' height='371' src='https:\/\/video.wordpress.com\/embed\/UzwcbZpk?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>So you&#8217;ve got a blog, chosen a great-looking theme, added some plug-ins. Now you &#8220;just&#8221; need to write some content that people are going to want to read and share with their network. That means having a content strategy. It doesn&#8217;t have to be complicated but you need to think about that strategy every time &hellip; <a href=\"https:\/\/manchester.wordcamp.org\/2015\/session\/developing-your-content-strategy-2\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Developing your Content Strategy.<\/span><\/a><\/p>\n","protected":false},"author":10403182,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1444468500,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[357],"footnotes":""},"session_track":[5042],"session_category":[],"class_list":["post-708","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-content"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6iMjU-bq","session_date_time":{"date":"October 10, 2015","time":"9:15 am"},"session_speakers":[{"id":"357","slug":"liz-hannaford","name":"Liz Hannaford","link":"https:\/\/manchester.wordcamp.org\/2015\/speaker\/liz-hannaford\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/10403182"}],"version-history":[{"count":2,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/708\/revisions"}],"predecessor-version":[{"id":968,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/708\/revisions\/968"}],"speakers":[{"embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/357"}],"wp:attachment":[{"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=708"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=708"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}