{"id":712,"date":"2015-09-22T10:37:29","date_gmt":"2015-09-22T10:37:29","guid":{"rendered":"https:\/\/2015.manchester.wordcamp.org\/?post_type=wcb_session&#038;p=712"},"modified":"2016-08-15T16:09:04","modified_gmt":"2016-08-15T16:09:04","slug":"tracking-your-content-marketing-results-accurately","status":"publish","type":"wcb_session","link":"https:\/\/manchester.wordcamp.org\/2015\/session\/tracking-your-content-marketing-results-accurately\/","title":{"rendered":"Tracking Your Content Marketing Results Accurately"},"content":{"rendered":"<p>Without a clear tracking strategy you should not be investing time in content marketing. Tracking your digital marketing activities accurately will enable you to justify the time you are investing, see a clear return on your investment and direct you efforts in the future based on past results. Reviewing the core tools to track your digital marketing activities accurately, how to integrate these tools into a effective process and how to deal with the growing Google Analytics referral spam problem.<\/p>\n<div class=\"jetpack-video-wrapper\"><iframe title=\"VideoPress Video Player\" aria-label='VideoPress Video Player' width='660' height='371' src='https:\/\/video.wordpress.com\/embed\/7ezIe8kD?hd=1&amp;cover=1' frameborder='0' allowfullscreen allow='clipboard-write'><\/iframe><script src='https:\/\/v0.wordpress.com\/js\/next\/videopress-iframe.js?m=1674852142'><\/script><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Without a clear tracking strategy you should not be investing time in content marketing. Tracking your digital marketing activities accurately will enable you to justify the time you are investing, see a clear return on your investment and direct you efforts in the future based on past results. Reviewing the core tools to track your &hellip; <a href=\"https:\/\/manchester.wordcamp.org\/2015\/session\/tracking-your-content-marketing-results-accurately\/\" class=\"more-link\">Continue reading <span class=\"screen-reader-text\">Tracking Your Content Marketing Results Accurately<\/span><\/a><\/p>\n","protected":false},"author":14158389,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1444474800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[597],"footnotes":""},"session_track":[5042],"session_category":[],"class_list":["post-712","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-content"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6iMjU-bu","session_date_time":{"date":"October 10, 2015","time":"11:00 am"},"session_speakers":[{"id":"597","slug":"michael-cropper","name":"Michael Cropper","link":"https:\/\/manchester.wordcamp.org\/2015\/speaker\/michael-cropper\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/712","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/users\/14158389"}],"version-history":[{"count":2,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/712\/revisions"}],"predecessor-version":[{"id":970,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/712\/revisions\/970"}],"speakers":[{"embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/597"}],"wp:attachment":[{"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=712"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=712"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/manchester.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=712"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}